Monday meeting and presentation planning.

Began writing up the posters and presentation for wednesday. Based it upon my (britts) post on face book when the was a lot of confusion around the brand.

Orange: 

The colour orange is universal and has no strong connotations such as

 red for love or anger and green representing nature and the enviroment. 

This is one of the reasons for it representing fuse. Another  is that it is inviting and 

welcoming which creates excitment and is inspiring.

Fuse: 

The name Fuse has been chosen after much thought and 

consideration towards what the makers are creating and 

how the market palace is coming together.It is a fusion of 

creative paths and people coming together to form one collective 

identity. It is deliberatly broad to encompass all the majors and 

students under one identity. 

Brand Identity:

The fusing of creative identities through design,  

up cycling and creative vision forming an electric

atmospheric atmosphere.


Final logo:

Development of poster for presentation detailing

where fuse and orange came from:

Final Poster:

Arangement of orange going forward box and fuse logo for best flow  and readability of page.The rules and structure of poster is important as people want to gain information immedialty with no work. The rule of thirds is used as it is a clean and universal layout which is common to everybody and we need to be as user friendly as possible on wednesday.

Poster detailing the brand constraints and what is 

ok to be used on posters and uniforms and 

what will be considered 'off brand':