Fuse Market Day Entrance Pillar

We added a pillar with FUSE cut in vinyl after looking at different options and discussing it with the team on the group fb page. We decided to keep it simple and black to stand out. 

Initial 90 Second Pitch

We are asked to give a 90-second pitch presentation on the day of the market. We will collate with Team 12 to pitch our Fuse branding and identity at 12.10pm we will meet the tutors in the Great Hall on the steps on the west side leasing up to textiles.

The Assessment Criteria for our pitch:

1. How has your team contributed or added to the overall experience? E.g. Does it fit? Show understanding of context? How well has it considered the audience/user/market?
2. How well has your contribution been executed? E.g. Does it have a level of refinement/resolution? Does it evidence a rigorous process.
3. How innovative/effective is your contribution? E.g. Does it show a level of creativity or innovative solution-finding? Does it have 'wow' factor?

What we will discuss:

• Our branding around the market 
• The atmosphere which was created 
• How we ensure the branding was coherent and clear across the entire market palace.

We all had a clear idea of what we wanted our pitch to sound and feel like. As we are the developers and creators of the fuse brand we feel its important for our pitch to be a welcome to fuse and a chance to further understand where the branding of fuse came from.  

Welcome to Fuse! Take a look around. Take in the atmosphere. Take in the collaboration and expression of the creative flare. The name and essence of Fuse was developed by taking a step back and acknowledging the large variety of skills and ideas that people were bringing to the table. We wanted to encompass the eclectic nature of the market within the branding itself. We named it Fuse because of the fusion of different creative identities coming together to ignite this event. We chose orange as it enhances our Fuse experience and embodies the energy and infusion of our creative ideas, while not having any strong connotations. We'll leave you with this (hand out business cards), which we created to spread the word of Fuse and its eclectic essence and to ensure a coherent brand essence was being developed and that all students gained knowledge of Fuse.

Entry passes

Originally there was to be 4 different entry passes for Fuse to control the capacity within the great hall. However it was decided that all creative industries students should have the right to be at the event they created for as long and whenever they pleased. This made our job a lot easier as only one type of pass needed to be made. It is coherent with the Fuse business cards to stay in sync with the Fuse brand and aesthetic.

As visible,we kept it clean simple and informative so that the small business card sized pass is readable and clear.

Posters for Finance stall.

The finance team requested that we produce posters which will detail and explain the currency of the Fuse market. They needed to express

• Welcome the customer
•  How much entry would cost
• That five dollars grated five tokens for use at stall
• How to vote for your favourite team.

Final finance poster.

Testing an idea of using some of the stall walls as part of our entry banner to the market.

Using clear hop paper we printed the logo on to avoid a clash in the shades of white… We decided not to go with this idea of clear paper or the wall as it didn't look as professional and didn't have a high enough quality standard as it is going to be the first thing that you see when you enter to the market.

Planning our signage at Fuse.

Originally we were planning on using the installation made by marketing and promotion as our welcome signage, however it was what we had in mind

Due to this we asked way finding for one of their pillars so we could form our own welcome display. Below are some iterations of this desgin

 

Brand constraint misuse

Although we presented and emailed the brand constraints out to all maker groups, there was still a lot of confusion around the placement and colouring of the logo on promotional pieces.

Club tropicana came to us with their posters already printed out with the incorrect placement and use of the fuse logo. The constraints we developed and sent out to the makers and facilitators were that all promotional material for the market be it makers posters or the overall market promotional posters, must have the fuse logo in the bottom right hand corner. It can be orange or black but must be placed in the bottom right corner for consistency and to communicate to viewers that all the different posters were advertising the same overall event. 

Due to Club Tropicana spending hard earned money and precious time printing the posters we came up with a compromise so that their poster would still be coherent with all other makers posters. By accessing the Fuse stamp made by promotion and marketing we were able to stamp the black fuse logo in the bottom right corner so that the posters could still be used.

It was interesting to see the above poster displayed, it expresses how communication can get lost and the message changed overtime, however the poster still looks awesome and is effective in promoting the stall will be at Fuse.

Promo Poster

We have been asked to review the latest promo poster. As a team we have looked over it and decided that the blurb on the bottom left is unresolved and an a little too informal. We are also discussing the proportions and colour of the body text at the bottom as to whether they are too distracting and how we can resolve this.

Checking off all marketing material.

It was decided that all marketing material be it posters flyers online gifs need tone sent through to me (britt) so that i can check off that it is on brand and coherent with the constants we discussed on wednesday.

Jacob from marketing:

Soul garden a tea stall at the market checking they could use their own logo.

Uniform team checking and discussing stickers with me.

Pillow fighting stall checking off their poster and developing it.

Wednesday presentation week nine:

We presented our posters detailing the fuse concept and the constraints of the use of logo and what is on brand and off brand.

• Discussed with promo and marketing what some options were and how they could use our branding i.e. colour scheme , type ect
• Way finding had made signs in which just needed the logo and text added to be on brand
• Uniform group had made stickers which had flipped the logo and also cut it in half, we discussed with them other options as this was not on brand.
• Also discussed uniforms for the day and how each uniform could be clearly differencitated while still being coherent.

We also made the decision to change our body text font from GOTHAM to HELVETICA as all students have Helvetica but need to download Gotham. 

Revising on what needs to be done and the requirements for hand in.

Development of business card.

As the development of the brand and its constraints continued it became apparent that new business cards where need with the updated brand.Our original business card still uses the cardboard texture an displays the old logo. The layout and style was also unappealing.

I re designed the layout overall card with the addition of the new logo and  a more interesting interactive display of the brand identity .

It is now on point with the brand identity and new branding constraints i.e. the colour pallet of orange black and white and the correct fonts.

It is cleaner and simpler , necessary for immediate clarity and  understanding from the viewer.

Britt Mcleod

Monday meeting and presentation planning.

Began writing up the posters and presentation for wednesday. Based it upon my (britts) post on face book when the was a lot of confusion around the brand.

Orange: 

The colour orange is universal and has no strong connotations such as

 red for love or anger and green representing nature and the enviroment. 

This is one of the reasons for it representing fuse. Another  is that it is inviting and 

welcoming which creates excitment and is inspiring.

Fuse: 

The name Fuse has been chosen after much thought and 

consideration towards what the makers are creating and 

how the market palace is coming together.It is a fusion of 

creative paths and people coming together to form one collective 

identity. It is deliberatly broad to encompass all the majors and 

students under one identity. 

Brand Identity:

The fusing of creative identities through design,  

up cycling and creative vision forming an electric

atmospheric atmosphere.


Final logo:

Development of poster for presentation detailing

where fuse and orange came from:

Final Poster:

Arangement of orange going forward box and fuse logo for best flow  and readability of page.The rules and structure of poster is important as people want to gain information immedialty with no work. The rule of thirds is used as it is a clean and universal layout which is common to everybody and we need to be as user friendly as possible on wednesday.

Poster detailing the brand constraints and what is 

ok to be used on posters and uniforms and 

what will be considered 'off brand':

Development and confining of brand constraints

Communication over Facebook working on development and refining the logo and identity.

Continually bouncing ideas around and working to make the branding the best it back be, it is becoming a bit confusing as its all over the show but we will be meeting monday to sort it all out. There is a depute about weather or not to use orange in the branding. I believe it needs colour for vibrance and excitement however there is upset about it looking like tank juice.