Fuse Market Day Entrance Pillar

We added a pillar with FUSE cut in vinyl after looking at different options and discussing it with the team on the group fb page. We decided to keep it simple and black to stand out. 

Initial 90 Second Pitch

We are asked to give a 90-second pitch presentation on the day of the market. We will collate with Team 12 to pitch our Fuse branding and identity at 12.10pm we will meet the tutors in the Great Hall on the steps on the west side leasing up to textiles.

The Assessment Criteria for our pitch:

1. How has your team contributed or added to the overall experience? E.g. Does it fit? Show understanding of context? How well has it considered the audience/user/market?
2. How well has your contribution been executed? E.g. Does it have a level of refinement/resolution? Does it evidence a rigorous process.
3. How innovative/effective is your contribution? E.g. Does it show a level of creativity or innovative solution-finding? Does it have 'wow' factor?

What we will discuss:

• Our branding around the market 
• The atmosphere which was created 
• How we ensure the branding was coherent and clear across the entire market palace.

We all had a clear idea of what we wanted our pitch to sound and feel like. As we are the developers and creators of the fuse brand we feel its important for our pitch to be a welcome to fuse and a chance to further understand where the branding of fuse came from.  

Welcome to Fuse! Take a look around. Take in the atmosphere. Take in the collaboration and expression of the creative flare. The name and essence of Fuse was developed by taking a step back and acknowledging the large variety of skills and ideas that people were bringing to the table. We wanted to encompass the eclectic nature of the market within the branding itself. We named it Fuse because of the fusion of different creative identities coming together to ignite this event. We chose orange as it enhances our Fuse experience and embodies the energy and infusion of our creative ideas, while not having any strong connotations. We'll leave you with this (hand out business cards), which we created to spread the word of Fuse and its eclectic essence and to ensure a coherent brand essence was being developed and that all students gained knowledge of Fuse.

Entry passes

Originally there was to be 4 different entry passes for Fuse to control the capacity within the great hall. However it was decided that all creative industries students should have the right to be at the event they created for as long and whenever they pleased. This made our job a lot easier as only one type of pass needed to be made. It is coherent with the Fuse business cards to stay in sync with the Fuse brand and aesthetic.

As visible,we kept it clean simple and informative so that the small business card sized pass is readable and clear.

Posters for Finance stall.

The finance team requested that we produce posters which will detail and explain the currency of the Fuse market. They needed to express

• Welcome the customer
•  How much entry would cost
• That five dollars grated five tokens for use at stall
• How to vote for your favourite team.

Final finance poster.

Testing an idea of using some of the stall walls as part of our entry banner to the market.

Using clear hop paper we printed the logo on to avoid a clash in the shades of white… We decided not to go with this idea of clear paper or the wall as it didn't look as professional and didn't have a high enough quality standard as it is going to be the first thing that you see when you enter to the market.

Planning our signage at Fuse.

Originally we were planning on using the installation made by marketing and promotion as our welcome signage, however it was what we had in mind

Due to this we asked way finding for one of their pillars so we could form our own welcome display. Below are some iterations of this desgin

 

Brand constraint misuse

Although we presented and emailed the brand constraints out to all maker groups, there was still a lot of confusion around the placement and colouring of the logo on promotional pieces.

Club tropicana came to us with their posters already printed out with the incorrect placement and use of the fuse logo. The constraints we developed and sent out to the makers and facilitators were that all promotional material for the market be it makers posters or the overall market promotional posters, must have the fuse logo in the bottom right hand corner. It can be orange or black but must be placed in the bottom right corner for consistency and to communicate to viewers that all the different posters were advertising the same overall event. 

Due to Club Tropicana spending hard earned money and precious time printing the posters we came up with a compromise so that their poster would still be coherent with all other makers posters. By accessing the Fuse stamp made by promotion and marketing we were able to stamp the black fuse logo in the bottom right corner so that the posters could still be used.

It was interesting to see the above poster displayed, it expresses how communication can get lost and the message changed overtime, however the poster still looks awesome and is effective in promoting the stall will be at Fuse.

Promo Poster

We have been asked to review the latest promo poster. As a team we have looked over it and decided that the blurb on the bottom left is unresolved and an a little too informal. We are also discussing the proportions and colour of the body text at the bottom as to whether they are too distracting and how we can resolve this.