Brand constraint misuse

Although we presented and emailed the brand constraints out to all maker groups, there was still a lot of confusion around the placement and colouring of the logo on promotional pieces.

Club tropicana came to us with their posters already printed out with the incorrect placement and use of the fuse logo. The constraints we developed and sent out to the makers and facilitators were that all promotional material for the market be it makers posters or the overall market promotional posters, must have the fuse logo in the bottom right hand corner. It can be orange or black but must be placed in the bottom right corner for consistency and to communicate to viewers that all the different posters were advertising the same overall event. 

Due to Club Tropicana spending hard earned money and precious time printing the posters we came up with a compromise so that their poster would still be coherent with all other makers posters. By accessing the Fuse stamp made by promotion and marketing we were able to stamp the black fuse logo in the bottom right corner so that the posters could still be used.

It was interesting to see the above poster displayed, it expresses how communication can get lost and the message changed overtime, however the poster still looks awesome and is effective in promoting the stall will be at Fuse.