Initial 90 Second Pitch

We are asked to give a 90-second pitch presentation on the day of the market. We will collate with Team 12 to pitch our Fuse branding and identity at 12.10pm we will meet the tutors in the Great Hall on the steps on the west side leasing up to textiles.

The Assessment Criteria for our pitch:

1. How has your team contributed or added to the overall experience? E.g. Does it fit? Show understanding of context? How well has it considered the audience/user/market?
2. How well has your contribution been executed? E.g. Does it have a level of refinement/resolution? Does it evidence a rigorous process.
3. How innovative/effective is your contribution? E.g. Does it show a level of creativity or innovative solution-finding? Does it have 'wow' factor?

What we will discuss:

• Our branding around the market 
• The atmosphere which was created 
• How we ensure the branding was coherent and clear across the entire market palace.

We all had a clear idea of what we wanted our pitch to sound and feel like. As we are the developers and creators of the fuse brand we feel its important for our pitch to be a welcome to fuse and a chance to further understand where the branding of fuse came from.  

Welcome to Fuse! Take a look around. Take in the atmosphere. Take in the collaboration and expression of the creative flare. The name and essence of Fuse was developed by taking a step back and acknowledging the large variety of skills and ideas that people were bringing to the table. We wanted to encompass the eclectic nature of the market within the branding itself. We named it Fuse because of the fusion of different creative identities coming together to ignite this event. We chose orange as it enhances our Fuse experience and embodies the energy and infusion of our creative ideas, while not having any strong connotations. We'll leave you with this (hand out business cards), which we created to spread the word of Fuse and its eclectic essence and to ensure a coherent brand essence was being developed and that all students gained knowledge of Fuse.