"The melding of different creative identities
coming together through design, up cycling
and creative vision to form an electric atmospheric event."
There as some confusion from other teams about where this name and identity came from so for next weeks presentation we will be producing a flow chart of how we arrived at this branding and also how much thought and consideration of all the different components creating the market that needed to be able to fall under a broad open name and brand.
For example these questions on the fuse coca page which need to be answered in more detail next wednesday.I have attempted to answer it in some detail on the page however this will be furthered next week.
Orange :
This colour chart details the emotive and symbolic attributes of each colour. The reason we chose orange is because it holds no overpowering symbolic response i.e. green is nature blue is ocean or sky red is anger or lust. Orange is a bright inclusive happy colour which we feel is best suited for the market both environmentally and politically as it is the colour which holds the least overpowering symbolism.This accentuates the broad and open brand identity which is vital to fuse market.
Britt Mcleod
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