Brand identity guideline:

The brand identity guide lines need to be precise and clear so that there is not plagiarism or un representation of the brand. These guide lines will include

• Typeface( wieght and size specifies for logo).
• Colour pallet i.e. the exact orange and what other colours are ok to use.
• Shape.
• Layout of logo.
• Cardboard texture from the business cards.

It is important that we also acknowledge what is not ok and what will not fit in the constraints.

Britt mcleod