Business card with direction

Initial Card: 

Final:

Further direction and improvement for card concept:
Fuse business cards were produced with the intention that each team would be able to take away a tangible card in which the brand identity was described on so that whenever confusion occurred with the direction of market they could refer to the card and would all be on the same page.When presenting at the paramount this was not clear enough and the cards weren't taken or acknowledged.We will ensure that in week tens presentation this concept comes across and every group leaves with a card.