Collating with promotions and marketing.

Yo' guys just got a message from the marketing team that are making stamps for Fuse. They have talked to tussock and they said that they can go nuts with the stamp in there and stamp all the napkins, coffee cups and shit. They just have to double check with the tutors that's all good first.

Anyway, we just have to decide on which out of these three logos we feel best suit our brand identity. Thoughts?

Peace x

The marketing team came up with the concept of stamps as this allows for mass promotion at a fast and sustainable rate i.e. not a lot of paper print etc. They came to us with some designs for the stamp below:

HOWEVER: They wanted to make it black and white " its easier to find a stamp in black". That is a practical take however we specifically chose the colour orange as it encompasses the identity of fuse to a t and it pronounces it further. I (Britt) have said that i will attempt to source an orange stamp and it it does prove not possible we may have to change our approach.

Nick ( team 17) took there stamp design and furthered it with orange colouring. We are hoping this addresses the valuable feed back that the logo looks somewhat like a juice bar! 

The direction at this stage is to have a few different versions of the logo to suit where it is being used and displayed.

Britt Mcleod

Fuse essence and identity.

We arrived at the name fuse after much thought and consideration of the makers products and the direction the market is taking.
"The melding of different creative identities
 coming together through design, up cycling
 and creative vision to form an electric atmospheric event."
There as some confusion from other teams about where this name and identity  came from so for next weeks presentation we will be producing a flow chart of how we arrived at this branding and also how much thought and consideration of all the different components creating the market that needed to be able to fall under a broad open name and brand.


For example these questions on the fuse coca page which need to be answered in more detail next wednesday.I have attempted to answer it in some detail on the page however this will be furthered next week.

http://www.entrepreneur.com/article/233843

Orange :

This colour chart details the emotive and symbolic  attributes of each colour. The reason we chose orange is because it holds no overpowering symbolic response i.e. green is nature blue is ocean or sky red is anger or lust. Orange is a  bright inclusive happy colour which we feel is best suited for the market both environmentally and politically as it is the colour which holds the least overpowering symbolism.This accentuates the broad and open brand identity which is vital to fuse market.

Britt Mcleod

Logo up on social media

The logo and branding is successfully up and being acknowledged throughout the fuse social media pages.We will now begin creating a page with the constraints and limitations of the logo for example how it needs to remain the colour orange and hold the same font ext

Final Logo

Business card with direction

Initial Card: 

Final:

Further direction and improvement for card concept:
Fuse business cards were produced with the intention that each team would be able to take away a tangible card in which the brand identity was described on so that whenever confusion occurred with the direction of market they could refer to the card and would all be on the same page.When presenting at the paramount this was not clear enough and the cards weren't taken or acknowledged.We will ensure that in week tens presentation this concept comes across and every group leaves with a card.

Font

So we have decided on a typeface for the market palace name 'Fuse'. We are going to use the font Nasalization as it is bold, crisp and is basically the aesthetic that we are interested in creating for the market palace. 

The typeface that we have decided on to use for the market palace.

300pt.

Something we have decided on, is that we are going to use this shade of orange as the feature colour throughout our branding. It's CMYK values are as follows:
C: 0, Y: 74, M: 100, K: 0

Logo concepts and development

Emma

Andy

Britt Mcleod