Presentation for second round paramount

Paramount presentation:

Development:

Working on the concept of a light box. Thinking about wooden colours contrasting with neon green or orange. We decided to add some reflective card to reflect the light shining into the box behind cut out name 'Fuse'. The concept behind the light box is to creative a visual tangible product of which the makers can interact with which defines th ename fuse within the box. The idea is that the light will reflect off the mirrors working together to form an interesting collaborate aesthetic.This idea is based on our brand fuse as fuse is the integration of different creatives cultures and talents fusing together to create a collaborative fusion.

 Looking at how reflected card works

Using recycled cardboard to make a mock up of the light box, reflecting the wooden look we are wanting. 

  Working on the light box in the workshop. 

Tangible object: Light box

Wanting to use the wooden colours as well as a bright orange. Lights sining through orange plastic sheet, reflecting off reflective card (mirrors) inside the box producing a light effect behind our chosen name 'Fuse'. 

Our last round of presentation to the Makers.. This was their opinion on our idea of having a self sustainable themed market, everything is to be recycled or up cycled and looks really creative with a major push on using cardboard to create walls and structures instead of wood or other materials a kind of giant cardboard box market !

Logo Precedents

Logo Precedents:

Could look into the idea of the logo being an actual box of some sort? Maybe when it is spread around the campus it is in the shape of a box.. Might be too much into the advertisement side of things though??

Fun interactive logo / marketing idea? Encouraging interaction towards the market.

This branding is the sort of aesthetic we are going for. The texture and grain of cardboard shows through and the bright colours are electric and exciting.

Our branding inspirations are all similar in the way in which they are clean cut and have a upcylced cardboard aesthetic. This is the sort of aesthetic we want for the branding as it acknowledges sustainability in a slight subtle way and is not overpowering in the up cycling aesthetic. We have also looked at this aesthetic because a main theme through out the discussions about the market palace have been to do with acknowledging up cycling and sustainability but not making it the core of the market palace.

Further research into the emotive reponses and connotation that colure have.

 The colour orange has energy excitement and warmth as emotive responses .This is the sort of feel and atmosphere we are interested in and it is also a colour that holds minimal environmental and political reposes i.e. red labour lust and anger blue national sky ocean green nature or acid .

Branding guidelines research: Links that can help with approaching our brand

http://www.logodesignlove.com/brand-identity-style-guides
-Style guides presented from around the world brands

http://www.creativebloq.com/branding/great-examples-design-style-guides-3132070 

https://members.scouts.org.uk/comms_centre/zip/Brand_Guidelines.pdf
-An example of a brand and how they made/portray theirs with essence, values and identity.

Logo Design:

I decided to draw up a few quick logo designs that best described how i felt about the market and what i thought of with the idea of "fuse" or "fusing". Fusing is different things, people, objects being combined together to create one. This is perfect for the market and what we are wanting to show and explain within the market.

logo one: I thought of trying to show the pulling of the different designers and majors within the creative campus and show the "fuse" between different talents by animating a stretch or pull effect within the decided name of the market.

logo two: When i first thought of fuse i immediately thought of an electrical fuse that is used within buildings and fusing wires together to create something whole like light or power - something good, helpful, initiative. This again relates back to the market and the combination of different people and products that will be available.

logo / advertising: I thought that maybe the set up of the logo around campus could be a part of the logo. For instance the logo could be printed on wood and hung with fuse wire or electrical wire - sending a clear message as well as a pun. Because the market is looking like it will have a heavy influence of recycled materials, the use of old wire or blown, un-reusable fuse wire would help to portray this over all theme.

Again, same principle of being hung by wire but maybe simple and effective. Everyones in to their minimalistic, simple design at the moment - will appeal to a large audience.

colours: When using wires at work we tend to use orange and black as they tend to be the more durable by most suppliers. Having this in mind i thought that orange and black could be a potential colour scheme as it is noticed and recognized as industrial wiring colours. - Relating back to "fuse" wire again.

Another colour combination that seems less in your face, clean, crisp - minimalistic is orange and white.  White always makes thinks look more expensive and well designed. - Andy Gifford

Identity brainstorming

Being grouped for allocation of activities/jobs:

Every group was asked to write down three key words that best described their group idea and then we came together as a whole to figure out the similarities between all of them to try and come up with the over all idea or vision for the market.

After being put in to our own section we were then grouped with neighboring groups that we will be working closely with and referring back and forth with each other to create the best possible outcome and solution for the market. We have teamed up with group 17 to work on the portraying of the market and how this will be done.

Brainstorm for our creative direction:

We were grouped into creative direction- focusing on the identity of the market palace and how to portray it. 

Quick fire responses from other people's ideas of the market:

• busy
• atmosphere
• laughing
• frantic
• night
• lively
• upcycle
• lights
• magnificent
• fun time
• fun
• interactive
• experience
• eclectic
• sustainable
• recycle
• student youth
• junkyard chic
• cuba st market

LOGO

Brainstorm of ideas/characteristics

FUSE - lets get loose 

-cardboard with bright colours, embracing the energy and creativeness whilst still incorporating the sustainable, recyclable feel of the market. 

-no pictures 

-cardboard box textures/ woody cardboard tone/ rustic?/ calico-rustic fabric

-chilled out vibe

-lime green FUSE 

-wood textured background

-mdf for posters

Choosing Creative direction group

Initial brainstorm of the Market identity. 

Brainstorming as a class as to what groups should be formed and for what.

CREATIVE DIRECTION!

The final jobs were displayed in an interactive brainstorm and we placed number twelve on jobs we felt we were most suited for. Amongst it all we wound up with the creative direction role! Team 17 was also given this role so we began working with them to develop and brainstorm what the branding will entail and what is most important to convey though our naming, logo and brand essence .

Reflecting on what the makers want as the theme and asthetics

A3 Ideas on main themes chosen by the makers:

Cardboard precedents :

The feed back from the makers referring to the facilitators presentation is that they like the concept of way finding and cardboard isles of some sort, Also layed/ differing heights of stalls around the market. We began experimenting and researching how this would be possible or how it would work as it is a difficult layout concept.

Some questions:

• Its strength and durability 
• how would it all be connected sustainably 
• i.e. not using to many resources fro example celotape
• Pack up and pack down. Would take a lot of people power and time to successfully instal and uninstal.
• Rubbish?
• Resources i.e. where to find enough cardboard 

working toward presentaion

Working towards our presentation:

Potential Music:

Possible music for Creative Canvas video presentation

- We wanted to find some exciting music that would get the audience to listen and as we would be one of the last groups it was important that we had something different to brighten things up and get the attention of our audience. Also didn't want words to distract them from our video that we had made.

Speech ideas:

For our speech these are some possible thing to include…
Money- NZD everything $5 or under. 
Getting the point across that we want it to be an experience for the consumer and has their input and it's not just over the counter trade. So for example say decorating the top of a cupcake that your going to buy would come under the consumer putting in their own creative input…where as something such as the pizza roulette in which they throw a dart to get a pizza is an experience.

Final speech and presentation:

hey guys, so our idea for the market place is (as you can see) a creative canvas. our pitch is for an interactive, creative morning with lots of hype and fun. To keep things easy we want to keep the currency new Zealand dollar .This encourages freedom for walk ins from the public. Our idea is that once the expenditure is paid back all money raised would go to a chosen charity. 
We want the morning to be alll about experience, the art starting from the outside and working its way in. After consideration of your guys pitchs to us last week we think it would be an awesome idea to have a graffiti wall as well as one other interactive piece of art outside creating a hype which would entice people inside. Once inside we envision a live band, music, bean bags, places to relax and to take in the surroundings. 
In terms of the market stalls we were wanting to make everything as interactive as possible with items for purchase, food and drink and incorporating some of your guys awesome ideas such as diy cupcakes creating interactive activities for people to do including your guys ideas for example a posit wall water ballon art and b asically a chance for the general public to have a go and bring out their creativity. We want to not only showcase masses creative flare but make it a morning that is for all students and as well as course open to the public to maximise the success and potential of the market.
As a creative campus we don't want any plain over the counter trade but for a place to meet new people, collaborate amazing art and to take away an experience rather than a nick nack you will never use again.

Looking at what activities we will have to do as facilitators:

As an entirety we ( the facilitators) began to develop a brainstorm of exactly what the market palace will entail and how many different groups and roles are needed. The size of the work and people power needed became clear as more jobs evolved.

Makers Ideas

Makers presentation of ideas:

Makers presented to us many different ideas. We then used a sticky dot voting method to vote for our favourite / most effective concepts and ones we feel would relate best to the market palace.Began brainstorming and developing our concepts for presentation for week four.

Immediate conclusion:

We acknowledged immediately that the makers concepts are all broad and varying greatly. This played a strong part in our in our concept for presentation as we felt every maker and group had a different take on the market palace brief

Initial concepts were that of food festival inspired by all different cultures.

Creative arts gallery i.e. make the market a show case for coca student art.

Refurbish? recycle and sustainability as the main inspiration or direction of market palace.

Wanted a relaxed atmosphere with areas to mingle and to network.

Entry / currency wise our thoughts were to donate all proceeds to a chosen charity or have a charity donation box upon entry.Feel as though swapping produce and or product may not be successful as it will mean people have to arrive with something to swap and there is no freedom to walk in.

Final concept for week four presentation is the creative canvas. The market palace is a pure empty canvas and it is our job to create and mild it into an effective event. ( see week 4 post)